A bunch of fresh violets beside a dish of candied violet petals
Local food

Violetta di Parma

A flower, a scent, a souvenir Borsari founded in 1870 Prices not verified, see below

The Parma violet belongs on this list because every souvenir shop says it does, but it is a scent before it is a food. It is tied to Marie Louise of Austria, Napoleon's second wife, who ruled Parma as duchess from 1816 until 1847, and to the perfume "Violetta di Parma" made by Borsari, a Parma firm founded in 1870 by Lodovico Borsari.

The Emilia-Romagna Region's museum register says Borsari's industrial perfume production in the late 19th century produced the "Parma Violet", inspired by Marie Louise. That is what we can confirm. Current prices and shop hours we could not, and we say so below.

At a glance

What it is
The violet associated with Marie Louise of Austria, Duchess of Parma from 1816 to 1847, and the 'Violetta di Parma' perfume it inspired.
The perfume
Made by Borsari, a Parma perfumer founded in 1870 by Lodovico Borsari, per the Emilia-Romagna museum register.
Museum
Collezione Borsari 1870, billed as the first Italian perfumery museum; opening hours not published where we could read them.
Marie Louise
Museo Glauco Lombardi, Strada Garibaldi 15: €7; Tuesday–Saturday 9:30 a.m.–4 p.m., Sunday 9:30 a.m.–7 p.m.; closed Monday.
Price
Not verified. Borsari's website blocked our checks on September 29, 2026.

In this guide

Marie Louise and the violet

The Lombardi museum's own biography sets the dates: she entered her duchy on April 19, 1816 and died in Parma on December 17, 1847. Our article on Marie Louise, the duchess who made Parma tells her story. The best place to meet her in person is the Museo Glauco Lombardi at Strada Garibaldi 15, which collects her portraits and belongings.

  • Ticket €7; €5 for over-65s, 15 to 17-year-olds and groups of 20 or more.
  • Tuesday to Saturday 9:30 a.m. to 4 p.m.; Sunday and holidays 9:30 a.m. to 7 p.m. (2 p.m. on Sundays in July and August); closed Monday.

We looked for violet objects in the museum's online room guides and found none named, so go for the duchess, not the flower.

The perfume and the Borsari collection

The Collezione Borsari 1870, described by the Region as the first Italian perfumery museum, keeps the company's tools, distilling equipment, bottles, labels and advertising from 1870 to the mid-20th century, plus the original laboratory bench with its essence bottles. The register notes that the firm paid close attention to image: bottle shapes, printed labels and even scented calendars handed out in hairdressers' salons.

What we could not verify: the collection's opening hours, whether visits need booking, and current Violetta di Parma prices. Borsari's own website refused our connections on September 29, 2026, and we do not quote prices from resellers or auction listings. Ask at the tourist office, Strada Garibaldi 18, open daily 9 a.m. to 7 p.m.

What about candied violets?

Guidebooks mention sugared violets as a Parma sweet. We could not confirm a Parma pastry shop that makes them in 2026, or a price, so we name none. If you find them, they are a souvenir, not a local dessert tradition you will see on menus: none of the restaurant menus we read for this guide (Tribunale, Ai Due Platani, Cocchi, Brisla) lists anything made with violets.

What to do instead

If you want a Parma food souvenir you can actually carry, buy Parmigiano Reggiano, which US customs allow and which a dairy shop sells at €22.90 a kilo. If you want the violet, buy the perfume in town and treat it as the one non-edible item on your list. And if it is the duchess you are after, pair the Lombardi museum with a Teatro Regio tour (€12, about 30 minutes) across the street for the city's 19th-century grandeur.

Frequently asked questions

What is the Violetta di Parma?

A perfume made by Borsari, a Parma perfumer founded in 1870, inspired by the violets associated with Duchess Marie Louise.

Why is the violet linked to Parma?

Because of Marie Louise of Austria, Duchess of Parma from 1816 to 1847. The Region's museum register says Borsari's Parma Violet was inspired by her.

Can you eat Parma violets?

Candied violets exist, but we could not confirm a Parma shop making them in 2026, and none of the restaurant menus we checked uses violets.

Where can I learn about Marie Louise in Parma?

At the Museo Glauco Lombardi, Strada Garibaldi 15: €7, Tuesday to Sunday, closed Monday.

Further reading

Official sources

  1. Emilia-Romagna open data - Collezione Borsari 1870, Primo Museo Italiano della Profumeria (official register) – Borsari founded 1870 by Lodovico; 'Parma Violet' inspired by Marie Louise; collection contents; checked September 29, 2026
  2. Museo Glauco Lombardi - Maria Luigia d'Asburgo (official) – Entered the duchy April 19, 1816; died in Parma December 17, 1847
  3. Museo Glauco Lombardi - Contacts and tickets (official) – €7 / €5; Tue-Sat 9:30-16, Sun 9:30-19 (14:00 in July-August), holidays 9:30-19, closed Monday
  4. Musei del Cibo - Museo diffuso del Gusto, visitor information (official) – IAT tourist office, Strada Garibaldi 18, open daily 9-19
  5. Teatro Regio di Parma - Visit us (official) – Guided tour €12, about 30 minutes